Brave New World

2016 was clearly a year of siesmic change and one that will go down as a major turning point in British history. Also globally, we were rocked by major political, social and economic upheaval with yet more to come this year. It also marked a more positive change much more closer to home……for me. After nearly 11 years with my previous PR agency, I felt it was time to bite the bullet and try something new.

PR? It’s a gut feeling

After very excitedly receiving my job offer for the role of ‘Graduate Associate’ from Cordelia over the phone – to which I squealed ‘yes!’, causing the Pret barista to jump away in shock from the till I was standing at – I’ve had just over a week to do my research and prepare myself for a job that I feel as though I’ve been gearing myself up to for 22 years. After being introduced through my lovely colleague Gayle, Cordelia described our introduction as ‘fate’… and who am I to turn down fate?

Clarissa – or rather Pamela ­– explains it all: what businesses can learn about storytelling’s future from its past

“The post came six times a day and people discussed Pamela at a LiveJournal rate.” With this reference to the enthusiastic spread of correspondence about Samuel Richardson’s epistolary novel across 18th-century Britain – doubtless today we’d talk about it going viral – Lydia Nicholas, Senior Researcher at Nesta (the UK’s innovation charity), introduced a panel discussion on the future of storytelling at FutureFest 2016.

We have to stop writing women out of history

Last week, I was lucky enough to be invited to the female founders event hosted by Silicon Valley Comes to the UK - an amazing non-profit initiative started ten years ago to inspire entrepreneurship and drive accelerated growth of British businesses. At the event, we were treated to an amazing talk by Megan Smith, the Chief Technology Officer of the US (part of President Obama’s administration). Among other things, she talked about the amazing women of the past, that have somehow been written out of history.

The Female Boss

Professionally, I have grown up in the tech and investment world. Acting as a comms advisor in these fields for one and a half decades, I can unequivocally say that ‘women in tech’ or ‘women in business’ have been consistent and dominant themes throughout my career. Not enough of them, too hard, cultural challenges, glass ceilings, unequal pay. For a few years, I even worked for Business In the Community’s gender equality campaign, which lobbies at the coal face for equality at board level and has a mine of stats on the economic value of a diverse board.