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6th February 2018 Agency

Blue moons, etymology and opportunities

Last week’s blue moon attracted attention around the world, with photos of the event shared across social media. The event was particularly notable because it coincided with a lunar eclipse for the first time in 150 years, creating dramatic headlines of a ‘Super Blue Blood Moon’.

A blue moon, when you have two full moons in the same calendar month, happens on average once every 32 months — with roughly 29.5 days between full moons it is uncommon for two to take place in a calendar month (and never in February). Blue does not refer to the colour of this moon but rather comes from the old english word “belewe” meaning “betrayer”, because this moon fooled you into thinking a season was over.

Continuing the etymological theme, the use of the phrase “once in a blue moon” goes back centuries, originally meaning “never” before developing into its colloquial use today meaning a rare event. Pedants and NASA, amongst others, will of course point out that this is incorrect — any event that regularly takes place every 32 months is hard to classify as rare.

However, together with other scientifically inaccurate phrases such as “diamonds are forever” (they are not — over the long term they will degrade into graphite, sorry James) and “where there’s smoke, there’s fire”, these sayings and their colloquial meanings have become absorbed into our everyday language.

For me, the opportunity to come and work with FieldHouse Associates is absolutely a “once in a blue moon” event, and one that I could not pass up. I first worked with Cordelia at Brunswick Group (some moons ago), and am hugely excited to be doing so again. FieldHouse Associates’ reputation speaks for itself, with exceptional people and dynamic clients in a fast-paced space. As the business continues to grow apace, I am delighted to be here and, to use another colloquial turn of phrase, can’t wait to get stuck in!

Anna Jones

Digital piracy authority @MUSOdotcom appoints ex-Universal Records executive @Russelcoultart to lead its global commercial music partnerships fieldhouseassociates.com/clie… pic.twitter.com/JxEewaGudD

About 6 hours ago from FieldHouse's Twitter via Twitter Web Client

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