London and Paris – March 9, 2017 – INCOPRO, the online brand protection specialist, and ATurquoise – a French law firm specialising in intellectual property, luxury and fashion, media, and entertainment – have today announced a partnership that will enable ATurquoise to access INCOPRO’s advanced technology to provide a comprehensive global overview of online infringements.
This includes access to INCOPRO’s IDENTIFY system, which was created for content owners to identify and enforce against copyright infringements across the internet. As well as tracking over 16,000 sites, the technology provides deep intelligence for a range of enforcement activities, industry co-operations and outreach to Governments. ATurquoise will have access to the INCOPRO Infringement Index within IDENTIFY, which is an expert and logical assessment of the extent of infringements. This scoring system enables robust analytics and a true understanding of the global piracy landscape with a focus on the most egregious operators.
As part of INCOPRO’s legal network, ATurquoise is also able to take advantage of TALISMAN – a highly innovative system that can successfully track, prioritise, and enforce against counterfeits, grey market and lookalikes on all digital platforms.
The partnership between ATurquoise and INCOPRO means both companies can present these technologies to brand owners. This grants ATurquoise access to INCOPRO’s insights on which sites are infringing or facilitating the infringement of intellectual property rights, leading to industry-leading expert advice on appropriate courses of action.
“As fashion and luxury legal experts who also specialise in media and entertainment law, we have seen the impact online copyright and counterfeit infringements have on businesses,” explains Anne Marie Pecoraro at ATurquoise. “On top of this, as members of INCOPRO’s Legal Network, we have cemented our position as industry-leading legal specialists within the luxury fashion, media, and entertainment sectors. It’s no secret that online counterfeiting is a colossal issue for many luxury brands, and so we are thrilled to be able to announce our partnership with INCOPRO. The combination of our valuable legal expertise and INCOPRO’s unique technology means that we can help eliminate online infringement once and for all.
“We’re delighted to welcome ATurquoise to the network,” said Simon Baggs, CEO of INCOPRO. “The firm is widely recognised for its work in the intellectual property, luxury fashion, entertainment and media space, both in France and beyond. Our technology will enable the team to provide its clients with an intelligence-led approach to fighting online copyright and counterfeit infringements and take the necessary steps to quickly see greater, measurable impact from their efforts.”