Leading international law firm selects online brand protection specialist as strategic technology partner
INCOPRO, the online brand protection specialist, has today announced a strategic partnership with Bird & Bird, the international top-tier IP law firm.
The global trade in counterfeit and pirated goods is steadily increasing. Selling goods online and through social media is easy and attractive to counterfeiters. The problem is now so prolific that an indiscriminate enforcement approach has very little impact. It’s essential to simplify the identification of infringements and concentrate enforcement efforts. As part of the continued growth of its brand management practice, Bird & Bird has selected INCOPRO’s TALISMAN technology to form a key part of its suite of solutions, enabling clients to track and prioritise infringements on a global scale.
Bird & Bird’s team of expert IP lawyers will offer the TALISMAN platform as an additional service to clients across a range of industries affected by online counterfeiting including luxury, fashion, cosmetics, technology and pharmaceutical.
“The IP infringement landscape has fundamentally changed in recent years. Identifying and removing counterfeit goods and copyrighted content is now a challenge dispersed globally on the internet.” said Phil Sherrell, Partner, Bird & Bird. “The integration of TALISMAN and in particular its strategic approach to connecting clusters of counterfeiters will enable us, and our clients, to take far more decisive and impactful enforcement action.”
“We’re thrilled to be working with Bird & Bird,” added Helen Saunders, Head of Intelligence and Operations, INCOPRO. “Bird & Bird understands the complex infringement landscape out there and we’re delighted our technology will now enable its clients to receive a comprehensive answer to the problem. Technology is transforming legal services and it’s great to see a firm like Bird & Bird embrace this change.”