18th October 2017 Agency

FieldHouse Associates Autumn 2017 newsletter

Following growth patterns
Cordelia Meacher

All entrepreneurs are under the impression that they have come up with a great idea, and are building a unique and exciting new business that will be a huge success. Some are right, some aren’t. But what’s really fascinating to me is that, almost without exception, all those high growth businesses follow the same pattern, no matter how dynamic the founder is, or how brilliant the concept. And FieldHouse Associates is no exception! If you look at the standard growth charts – based on data such as staff numbers, revenue, profit – it’s almost shocking how precisely we have followed the mould. In a way it’s comforting, we can tell ourselves that we must be doing something right! However, in a way it’s also hugely depressing because how can this much effort (blood, sweat and tears) produce roughly the same outcomes as everyone else?!

2017 has been a mixed year for FieldHouse. (How’s that for honesty?) We had an awesome time celebrating our 5th birthday back in April; we’ve hired some truly fantastic people; and we’ve won some brilliant new clients. However, it turns out that – as the models predict – hitting our size also causes a bunch of teething problems. I think we’ve mostly overcome them – we’ve got a spanking new website; we’ve revamped our collateral; we’ve put new infrastructure in place; we’ve got a much bigger, grown-up office; we’re launching new offerings; and we’re hiring more people. We’re getting ourselves into shape for our next stage of growth – but wow, there’s no question that this is a tough phase.

The good news, though, is that the next stage is supposed to be fabulous! A few of us went to an event at Google a few weeks ago where we learned about some incredible ways to predict the next steps for a business, and by all accounts we are on the verge of something big.

And this is why we at FieldHouse are so good at working with our clients, and understanding the sector we are so focused on. We get it. We’re doing it too. We understand the challenges, the pains, and the joys, of being a high growth business – and working with the tech community. And we love it.

So, exciting times ahead – bring it on!

Helping cyber security companies stand out in the crowd

Since FieldHouse Associates was launched, our mission has been to help high-growth businesses and the ecosystem that surrounds them achieve their goals. It’s a steadfast focus that underpins everything that we do, but as the technology industry booms and spawns sectors in their own rights, we’ve decided to get more laser-focussed still and spin-out specialist teams, focussed on a specific area. Over the coming months, we’ll be working on and launching dedicated offerings in corporate innovation, venture capital, fast-growth tech and professional services, but first to be up and running is our cyber security team.

In the last few weeks alone there’s been major breaches at companies like Equifax and Deloitte, as well as yet another incident revealed by Yahoo, so it’s no great surprise that the sector is booming. But it’s also become an increasingly crowded and noisy space and set to become even more so with IDC predicting the market will grow at a nearly nine per cent a year to 2020. That makes it a challenging space for comms. There’s a whole host of experts vying for attention, with little differentiation from one message to the next and increasing fatigue among an audience that’s heard it all before. We know if can be done better, so that’s precisely what we’re doing.

We’ve built a team of cyber security experts who not only have years of experience (both in-house and agency side) working with some of the most innovative companies in the space, but who – crucially – like the space and understand the businesses in it and the surrounding ecosystem like no other. That passion and deep sector knowledge means we know what works, what doesn’t and how to cut through the noise to ensure PR and digital communications programmes have the impact they should. We’re already helping a number of exciting high-growth companies in the space develop campaigns that deliver what matters – business change.

We’ll be revealing other areas of focus over the next few months, so stay tuned for more exciting updates. In the meantime, if you are – or know of – a cyber security business that wants to stand out, not just sit amongst the crowd, then check out the website and get in touch!

11 years of SVC2UK
Janet Coyle, London & Partners

With less than two weeks before we kick off Silicon Valley Comes to the UK (SVC2UK) this year I have been reflecting on the incredible communities we have developed on both sides of the pond. It has been 11 years since this not-for-profit initiative was founded by Sherry Coutu CBE, Reid Hoffman and Ellen Levy with the aim to debate, discuss, create and fund today’s most disruptive technologies to change our world in the years to come.

While a lot has changed over the last decade, there is still a disparity between the growth of and investment into UK companies compared to the US. The average American venture capital exit is nearly $200 million, versus $70 million for Europe. The SVC2UK vision is that innovative British entrepreneurs, investors and policymakers can learn from the US to help them better understand how they can knock down scaling barriers. However, many of the entrepreneurs and investors who we have invited over in recent years have been hugely impressed by the talent they connect with here in the UK and the strong ecosystem that has developed to encourage and support greater numbers of scale ups to compete on the world stage.

Over the last decade, we are proud to have invited over 170 top entrepreneurs and VCs from Silicon Valley to come to the UK to inspire entrepreneurship and drive the growth of early-stage businesses. Through our workshops, masterclasses, and lectures in London and Cambridge, SVC2UK connects these professionals with students, early-stage CEOs, serial entrepreneurs, and policymakers in the UK. These have included some of the country’s most successful tech companies such as SkyScanner, TransferWise, Blippar and Swiftkey.

We could not have achieved these high-profile summits and outputs without the support of our SVC2UK Partners including Fieldhouse Associates.

You can discover more about this year’s programme and speakers here – including the ‘Our Future’ debate at the Cambridge Union, London and Cambridge Masterclasses, and the Good Growth Summit for female leaders from US and UK.


As part of our involvement with the Duke of York’s Pitch@Palace initiative, FieldHouse ran a series of PR and communications workshops on the first day of Pitch@Palace 8.0 Boot Camp at Hult Business School in Ashridge. Each session was attended by founders curious to learn about the theory behind modern communications strategy, plus some useful tactics on how they can start their own campaigns.

On the second day, we were lucky enough to attend the pitching competition which saw 43 startups pitching to secure a place at the final at St James’s Palace in November. 12 finalists were chosen to pitch at the Palace, covering businesses ranging from wheelchair innovation to disrupting the diamond supply chain, music for pets, car sharing and a new take on financial products including insurance and mortgages.

Voting for the People’s Choice Award is now open, so get voting for your favourite entrepreneur and they could be crowned the People’s Choice at the final at St James’s Palace on 1st November. Good luck to all!

Go to Grow

FieldHouse Associates is delighted to have been accepted onto the Mayor of London’s Go to Grow programme.

Some of our new clients

Humley is leading the charge in solving some inherent issues with deploying machine to human conversational technology. It produces natural, flexible, unscripted machine-to-human conversations, with the ability to move across topics and switch subject matter to produce useful outcomes. Taking AI to make it practical, deployable, manageable and most importantly, making it work in real life for a business.

CapitalRise is an online property finance marketplace that connects investors to the finest real estate opportunities, delivering market-leading returns of on average more than 10 per cent per annum, with no fees for investors. Launched in 2016 by the founders of Finchatton, the international real estate design and development firm, CapitalRise allows investors, who can put in from as little as £1,000, as well as institutions, to access to previously inaccessible property opportunities. CapitalRise investments are expertly chosen by a team of experienced property professionals, and developments funded to date include prime central London properties in Eaton Square, Grosvenor Square, and the Strand.

Postitive Technologies
Positive Technologies is an independent high-growth global cybersecurity company with 700 people in ten offices on four continents. In a world increasingly run on code, vulnerable software presents a huge risk to all areas of business and critical infrastructure, a problem that is only going to grow in scale, complexity and seriousness. Positive Technologies analyses these vulnerabilities in one of Europe’s largest specialist laboratories, using its research to build a platform capable of automatically finding and neutralising them prior to attack.

Join us at TechCrunch Disrupt in Berlin

This year, FieldHouse Associates is partnering with TechCrunch’s flagship startup conference Disrupt Berlin, which will take over Berlin from the 4-5 December for two days full of breaking tech news, startups, and networking. It’s a great event where you’ll meet hundreds of early-stage startups, get one-on-one meeting with investors, and hear from some of the world’s leading tech authorities.

If you would like to join us there, book your tickets using the promo code “FIELDHOUSE” and save 15%. Hurry though, early-bird prices end after 3 November!

Events Calendar

If you’re planning on going to any of the same events as us, or want any more information about them, pop the team an email on the addresses below and set-up a coffee!

Silicon Valley Comes to the UK, 31 October – 3 November, Cambridge and London (
Pitch@Palace, 1st November, St James’s Palace (
Slush, 30 November – 1 December, Helsinki (
TechCrunch Disrupt, 4-5 December, Berlin (

.@immersivelabsuk CEO James Handley writes for @Forbes explaining why the succession of #databreaches at Marriott Hotels epitomises the cyber security #skills problem…

About 11 hours ago from FieldHouse's Twitter via Twitter Web Client

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