16th November 2018 Uncategorized

FieldHouse Associates Newsletter Autumn 2018

We’re winning awards, and have launched an office in Cambridge!

It’s not often that I am lost for words. And yet, when they said “..and the winner is… FieldHouse Associates” – I was absolutely stunned. We had won ‘Service Provider of the Year’ at the Investor Allstars Awards. An award that no PR agency has ever won before. It was – without question – the high-point of my career thus far. A huge thank you to the judges, and to the whole venture capital community, for welcoming me and FieldHouse into your exclusive fold – and recognising that, even in some small way, we have made a difference, had an impact. It’s more than I ever expected – and I am forever grateful, and indeed honoured.

On top of that, a few days later we were announced as Finalists for ‘Growth Business Enabler of the Year’ in the Startups Awards. It’s all a little overwhelming, but super exciting!

So, what’s next for FieldHouse? Well, we are growing like mad. We’ve hired five new team members in London, all totally bought into our philosophy and keen to become part of this exciting community. We’ve also won several fantastic new clients. (More about them later on in this newsletter.)

However, the real news is that we have taken a bold and exciting step, and have opened an office in Cambridge! Tech businesses, launched as part of the ‘Cambridge network’, need to work with an agency that both understands where they’ve come from, and has the ability to help take them where they need to go. So we’re going to deliver it for them! Now with a Cambridge tech and growth business comms expert in place – in the form of Debbie Mayhew – the new FieldHouse Associates Cambridge office is all set to go. Please do let me know if you are a Cambridge business looking for a PR agency, or if there is anyone in the Cambridge network you simply think we ought to meet. All introductions are gratefully received.

I’ve written a little more about this in a blog here.

Hope you enjoy the newsletter – see you soon!


Growing the team

Debbie Mayhew, Director of FieldHouse Cambridge: Debbie is a former BBC journalist who has spent the last eight years working in the Cambridge technology cluster – first as a business editor before specialising in PR and communications for technology innovation and product development firms.

Tom Knock, Account Director: Tom joined FieldHouse Associates from Brands2Life, where he spent six years working across a variety of B2B and B2C accounts, including household names such as Nikon, Logitech, and Blu-ray, as well as innovative businesses like, Revolut, and Divido. His experience spans traditional media campaigns, thought leadership and social media activation.

Ben James, Senior Account Manager: Ben joined FieldHouse Associates in September 2018 with a background in both corporate and consumer comms. His PR career to date has seen him work at a broadcast specialist agency, one of the biggest PR agencies in Wales, and in-house for an AR startup. Ben has worked across a diverse portfolio of clients, including the Welsh Government’s Digital programme,, HiyaCar and Slack.

Sophie Hamilton, Account Executive: Sophie joined FieldHouse Associates from lifestyle-tech agency Ranieri, where she worked with clients on both PR and social media strategies, as well as organised influencer activations. Before beginning a career in PR, Sophie studied Philosophy at the University of Birmingham and completed the Graduate Diploma in Law.

George Webb, Junior Account Executive: George joined Fieldhouse Associates after graduating from Cardiff University, where he studied History and Economics. Prior to joining Fieldhouse, George completed internships at Brunswick and Instinctif Partners, carrying out research into the impact of AI as well as assisting with the release of annual financial results for larger corporate clients.

Isobel Tennison, Intern: Isobel joined FieldHouse Associates in July 2018, having just graduated with a first-class degree in English from the University of Nottingham. During her degree she also undertook a number of work placements in the marketing sector, and was a features writer for one of the university magazines.

Industry Q&A: Daniel Glazer, Partner, Wilson Sonsini Goodrich & Rosati

Congratulations on the London office opening! You have been advising UK-based clients on US matters for several years, what has driven the move to open a physical office here now? 
We are very grateful to have been “pulled” into the UK by our relationships with hundreds of UK technology, life sciences, and growth enterprises, much like we often advise UK-based companies to expand to the US only after they feel a commercial pull from the States. It makes sense for us to have a more formal presence in the UK to be more available for those companies we support and for the ecosystem more broadly.

Why might a UK-based tech company want to work with WSGR?
We support tech and life sciences companies throughout their US growth journey – US launch, scaling, fundraising, commercial partnerships and IPO/M&A exit – and help facilitate access to our transatlantic network of capital providers, corporates, and advisors. To highlight a few examples, we help UK tech and life sciences companies establish their first US office, negotiate US commercial partnerships, raise US investment, acquire US businesses, and list on the NASDAQ or NYSE.

You are already a major player in the London fast growth tech scene, what do you find most exciting about it and how is it different to other tech hubs around the world?
The growth here is extraordinary. In 2010, when the Tech City initiative launched, there was $100 million of venture capital investment in London. In 2017 there was $3.3 billion. We have been fortunate to participate in this ecosystem since the early days, and it has been exciting to see it scale so rapidly – we’ve seen some truly world-class companies come out of London. Helping to scale and support London tech is a once in a lifetime opportunity.

To read more, click here.

The FieldHouse team has had a busy few weeks with Silicon Valley Comes to the UKand Pitch@Palace. Lots of the team attended amazing events throughout the week, listened to incredibly powerful talks – and even managed to squeeze in a trip to the cinema to see the incredible General Magic, The Movie, directed by Sarah Kerruish.

Some of our new clients 

Avery Dennison

Fortune 500 mainstay Avery Dennison is a materials science innovator. From smart labels that enable the integration of physical products into the digital world, to bleeding-edge reflective materials that improve road safety, to investment in and incubation of the most promising materials science startups, FieldHouse will be telling the story of the company’s technological and materials innovation as a catalyst for radical change in industries as diverse as apparel and footwear, food and drink, beauty and pharmaceuticals, and automotive and transportation.

Constellation AI

Constellation is developing a breakthrough, neuroscience-inspired technology that will change the way we interact with artificial intelligence. The team of entrepreneurs, data scientists, engineers and creatives are working together to improve human lives through AI, focusing on delivering positive change, rather than profit.


Founded in January 2016 by Irra Ariella Khi and Alexander Gorelik, VChain provides airlines with ultra-secure digital identity verification technology that improves both airport security and passenger experience. The cutting-edge software-as-a-service (SaaS) platform, powered by blockchain technology, reduces the need to check passenger ID within airports by up to 90 percent, allowing passengers to travel through airports quickly, seamlessly and securely.

Marlin Hawk Group

Marlin Hawk Group is a global leadership advisory and executive search firm with offices in London, New York, San Francisco, Singapore and Hong Kong. In 2017, Marlin Hawk acquired Winter Circle, the exclusive, invite-only professional network for senior professionals.

Blockchain Live

We were proud to work with Blockchain Live 2018, which took place at Olympia London on the 26th September. Blockchain Live is one of the UK’s flagship events on everything blockchain – from cryptocurrencies, to govtech, to ICOs. It brings together the biggest blockchain innovators, investors, UK industry leaders, tech pioneers and blockchain newcomers. See Aidan’s blog to find out what we learnt on the day.

Accelerator Academy Open for Applications

Nothing is more expensive than a missed opportunity. The Accelerator Academy is a successful, established 12-week part-time programme specifically designed for domain experts who are looking to grow their business through training, mentoring and access to capital.

Applications for the 22nd Semester are now open and close on 2nd December. If you are a startup in your first year of trading and looking to raise £150k – £1M of equity investment, or if you have any recommendations of startups to apply to the programme, please visit the Accelerator Academy’s website for more information and our application link 

Applications open for Pitch@Palace 11.0

Pitch 11.0 will take place next year, with a broad technology theme. Pitch@Palace is run by HRH The Duke of York to support, help and connect entrepreneurs and early-stage businesses with potential supporters, including CEOs, influencers, angels, mentors and business partners.

To take part in the programme, entrepreneurs can apply here:

Future Forward: Embracing Change & Opportunity

UKBAA’s annual Winter Investment Forum, Future Forward, will be taking place on the 12th December in London. The forum will include an afternoon of panel discussions made up of high-level industry experts and seasoned investors, followed by a networking buffet supper and drinks reception. The event will be attended by 200 people from the early stage and scale-up investment ecosystem, with an array of industry experts speaking, including UKBAA Angel of the Year for 2018/19,  Chris Adelsbach; CEO of British Business Investments Catherine Lewis La Torre; Founding Partner of AV8 Ventures, Miles Kirby and Head of UK Primary Markets & AIM, London Stock Exchange, Marcus Stuttard.

To buy tickets for the event, visit

Our new office in Cambridge also means that our old @FHA_LDN Twitter handle has been put into retirement and we’ve moved over to @WeAreFieldHouse. We’re still following you and you’re still following us, but make sure you use the new handle when @ing us!

Events Calendar

Business networking over dinner parties? That's what @TableCrowd is all about and we recently partnered for an investment-centric evening, as detailed by @LuluTcarter… #investments #funding

About 4 days ago from FieldHouse's Twitter via Twitter Web App

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FieldHouse Associates

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