27th April 2018 Agency

FieldHouse Associates Newsletter Spring 2018

Things are great! 

In our last newsletter, and in a blog I wrote earlier this year, I talked about how FieldHouse has followed the well-trodden path of business growth, with all of its ups and downs. I had some incredibly touching feedback about how refreshing my honesty was… Well, I’m happy to report that I am now being totally honest again when I say things are awesome right now! Yes, I am aware we are probably in an “up” patch – but it’s a great feeling. We have won some amazing clients; attracted some incredible new team members; have a pipeline of new business that would be the envy of any agency; and we are happily settled into our fabulous new office. What a start to the year.

So how do these turnarounds come about? Ultimately it’s all part of the cycle I guess. However, in truth, up-times are the result of some seriously strenuous groundwork year-round. New clients and new team members don’t just wander in through the door!

We have to know our industry, and be known by our industry. So I’m incredibly proud of the network we have built up at FieldHouse – and maintaining and nourishing that network is, I think, the key. No matter how good a recruiter is, if a prospective new person has heard good things about FieldHouse, then they will be more likely to join. And of course, most of our new clients come in via referrals and recommendations, which is also all down to the network.

We are coming up to one of the busiest times of the year for events and networking – so we at FieldHouse look forward to seeing you out and about!

With all best wishes, and everlasting gratitude for your support,


I’ll note that down in my distributed ledger

A plain language guide to blockchain, by Aidan Murphy

Q: What is the blockchain?

A: A total minefield.

Perhaps a bit melodramatic, but not wholly untrue. Blockchain has rapidly moved from a technology used in experimental projects on the fringes of the financial sector, to a word I see flash across my screen several times a day – in advertisements, articles, across websites. And, whether we like to admit it or not, it has left us all playing catch up.

Sometimes I think I know what the blockchain is. It’s a distributed ledger, obviously. But before I know it, I’ve repeated a phrase that, while innocuous and intelligent-sounding, is stock, ultimately meaningless, and often used as a cover for shortcomings in being able to explain what blockchain is and why it is important.

So, in order to better myself, and maybe you too, here is a plain language guide to the basics of blockchain…


Growing the team

Anna Jones, Associate Director

Anna brings more than 15 years’ experience in corporate communications – having spent nine years at Brunswick, advising on corporate and financial communications – before joining the startup world, helping to build corporate social media monitoring agency Social360.

Lily Wiggins, Account Manager

Lily brings four years experience in corporate and tech communications from Seven Hills and Teneo Blue Rubicon. She has worked with several fintech companies including postgraduate loans provider Prodigy Finance and micro-insurance start-up BIMA – plus FTSE 100 clients including Mondelēz International, Sainsburys and Countrywide.

Keturah Prendergast, Account Executive

Keturah has brought significant experience of working with startup, business services, and not-for-profit clients from her time at Seven Hills. She has a strong interest in the purpose-led business movement.

Seun Alabi, Account Executive

Seun brings experience working with a variety of clients at Seven Hills across the business & enterprise, financial, technology and not-for-profit sectors. She frequently speaks at local further education state schools, encouraging high-achieving students from challenging backgrounds to apply for Oxford and Cambridge.

Industry Q&A: Chris Lowe

What’s your name and where do you come from?

Chris Lowe – founder of NOTWICS (Now That’s What I Call Start-ups) an Investment Relations / EIR advisory specialist firm in London.

Where have we seen you before?

I was a Bloomberg tech reporter from 2012-2017 and before that a tech broker in big investment banks (1994-2011). In 2011 I exited my first start-up, ICA, to Bloomberg.

Tell us about your offering to the ‘ecosystem’?

I provide deep advice and access to my rich network and experience of many years of being the person in the middle of tech investment to help start-ups and scale-ups.

What is the big trend you are seeing so far in 2018?

The quality of the new businesses coming through is getting stronger and stronger in the U.K. and across Europe. I am in Oslo hosting a tech event as I write this, where the talent is so so strong, but there is still a flight and fight to the very best startups in terms of investment.

On the funding side – there are more and more funds being set up, but still more need to be established to fund these opportunities.

What is the one event you don’t miss?

My own one, NOTWICS – the quarterly showcaser where the 12 best startups I’ve met pitch to a high-level investor audience.

Outside of that. I like Pitch@Palace and more bespoke events that I often speak at. I steer clear of the paid for events as they are too commercial and bland. Their time in the sun is diminishing, with people being time light and AR / VR likely to be the nail in their coffin!

What are your top tips for startups when they are launching or fundraising?

Be honest with yourself, be confident, but not arrogant and recognise your weaknesses. Try and fix these through your team as well. Be the we and not me, then you have a great culture and business and increase the chances of success.

If you want to get in touch with Chris, he can be reached at

Some of our new clients

Space Camp is the UK’s first dedicated accelerator programme for the spacetech industry. Launched by Seraphim Capital, the world’s only venture capital fund specialising exclusively in spacetech investment, Space Camp is backed by both the UK and European Space Agencies, as well as Rolls Royce, Airbus, SES, and Surrey Satellite Technology. Find out more here.

Runway East provides flexible workspace and builds communities to help startups grow faster. Since 2014, Runway East’s more than 120 members have raised a total of more than £250 million in venture capital investment.

Lendingblock is working on bringing parallel financial services infrastructure to the crypto-economy, with its cross-blockchain securities lending platform for institutions to quickly lend and borrow assets. This April is successfully raised $10m through it’s token sale, and will launch its exchange in Q3 this year.

Spanish bank BBVA, arguably one of the most innovative retail banks with a truly digital-first strategy has appointed Fieldhouse Associates to support two of its business units – New Digital Business (NDB) and Open Innovation.

International law firm Taylor Vinters launched a new initiative at the start of the year: The Zebra Project. The initiative provides a forum and network for business leaders to debate highly complex topics around the future of work.

IQ Capital’s three partners, Kerry Baldwin, Max Bautin and Ed Stacey, have been investing in deep tech for over 20 years. They have helped UK tech companies to scale and exit to global players including Google, Apple and Huawei.

Trusted Knight wraps web pages with an invisible layer of security that detects and blocks threats on the user side, protecting both parties involved in a transaction from risk. Uniquely, this simultaneously protects customers from cyber attacks and eliminates digital fraud.

CensorNet helps organisations to effectively manage and control the use of cloud applications in their business, providing a unified and multi-layered approach to securing the cloud via its cloud security platform that delivers integrated web security, email security, cloud access security broking and multi-factor authentication.

Nominet is best known as the .uk domain name registry in the UK, but it also offers a range of additional services as part of its mission to create a future that is connected, inclusive and secure. It is committed to making the UK the safest place to be online.

Based in Cambridge with academic roots, Spectral Edge combines cutting-edge imaging science with machine learning to improve pictures and videos on mass-market devices.

Fintech Startup? Enter the biggest fintech competition in the world!

Since its launch, BBVA Open Talent has welcomed 6000 participating startups and awarded €1.65m in prize money.

BBVA is looking for thefintech businesses with the most disruptive potential in the financial services industry – the best business ideas and solutions to revolutionise the way people and companies manage their data and money.

Winners will receive financial prizes but more importantly the opportunity to take part in immersion sessions with BBVA in Madrid, connect with BBVA executives, take part in roadshows, gain access to events and to network with influential investors.

To enter, click here.

The Europas is back

In one single day you will see great speakers from the US and Europe, deep-dive into niche discussion groups relevant to your business, network with Europe’s key founders and investors, and enjoy a stunning awards dinner and party. Instead of a massive anonymous “congress”, the majority of The Europas delegates are invited key players and experts, keeping the numbers low and the networking high quality.

Join us on 3rd July by using this link to get 15% off tickets.

Applications open for the next Pitch@Palace

Pitch 10 will take place on 7th November 2018, with a broad technology theme. Pitch@Palace is run by HRH The Duke of York to support, help and connect entrepreneurs and early-stage businesses with potential supporters, including CEOs, influencers, angels, mentors and business partners.

To take part in the programme, entrepreneurs can apply here:

Join us at CogX

On 11th and 12th June, CogX will be taking over Tobacco Dock for its annual festival of all things AI.

CogX 2018 will bring together 4,000 attendees and 300 speakers across 5 main stages, more than doubling the size of the acclaimed inaugural 2017 event.

Friends of FieldHouse have kindly been offered 25% off tickets, just use FieldHouse25 when booking.

Events Calendar

Global Corporate Venturing Symposium, 22nd-23rd May, County Hall, London

Infosecurity Europe, 5th-7th June, Olympia, London

CogX, 11th June, Tobacco Dock, London

London Tech Week, 12th-14th June, events all over London

The Europas, 3rd July, London

Pitch@Palace 10.0, 7th November, London

TechCrunch Disrupt, 29th-30th November, Berlin

Slush, 4th-5th December, Helsinki


Thank you for all your support!

We are delighted to support @pitchatpalace again in 2019 - check out the incredible stats!…

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