London, UK, May 11th, 2016: BetterBrand, the multi-channel, chat marketing technology company, today announced the launch of its ChatSuite platform at Engage 2016 Prague. The company also revealed the appointment of Chad Estes as EVP, Product Development, as its technology and team, continues to lead the industry.
BetterBrand’s ChatSuite platform enables audiences to get specific information and services in a familiar way, through their preferred messaging platform. It helps global publishers, brands and agencies use cutting-edge, conversational technology to build new audiences, distribute personalised content and engaging experiences to followers and fans, regardless of their preferred service and stay ahead of the ever-changing digital social landscape.
Along with launching its new ChatSuite platform, BetterBrand also announced Chad Estes’ appointment as EVP of Product Development, helping to ensure that ChatSuite continues to innovate, scale across multiple markets and deliver unprecedented ROI for global brands. From his time as VP, Client Partnerships at social media publishing software company, Vitrue, Chad has unparalleled experience helping blue-chip brands like Apple, McDonalds and P&G, use socialmedia to engage with audiences.
Asaf Amir, CEO at BetterBrand commented: “Chat platforms are changing the way brands communicate with their audiences and it’s an incredibly exciting space to be operating in right now. The launch of ChatSuite is our response to this rapidly evolving market and together with Chad’s appoint, it will see us continue to innovate, develop best-in-class services and deliver comprehensive ROI to our customers.”
Chad Estes adds: “It’s fantastic to be joining the BetterBrand team during this exciting phase of the business journey. Chatbots are at the cutting edge of social marketing communication as brands look for ever-more effective ways of communicating with audiences. Our ChatSuite technology enables brands to run campaigns across a variety of messaging platforms, simultaneously, all the while getting the real-time analytics, monetization methods and marketing tools required. The industry is seeing some explosive growth and i’m thrilled to continue pushing boundaries with Asaf and the team, bringing chatbots to the masses.”
BetterBrand’s CEO Asaf Amir is leading a workshop at 9am on 13th May 2016 at Engage Prague 2016 entitled: ”How to Harness the Next Wave of Social Marketing: Chatbots”, aimed at brands keen to learn how to effectively create and scale social marketing communications campaigns across multiple chat apps at the same time.
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Founded in 2015, BetterBrand (www.betterbrand.im) is the first chat-marketing technology platform that allows global brands and publishers to run bespoke conversational content campaigns at scale, across multiple messaging apps. BetterBrand’s ChatSuite platform has been designed with simplicity and flexibility to create interactive campaigns and help brands and publishers distribute personalised content experiences with their consumers. The ChatSuite platform provides comprehensive, real-time analytics to build systems of insights and ROI understanding, innovating audience interaction and increased engagement.
Neil Robertson at FieldHouse Associates
Ilonka Waterdrinker at FieldHouse Associates