Tom Parkinson joins as Group Head of Sales for the UK
London, UK, 30 October 2013 – Evolve Media, an integrated digital media company, today appointed Tom Parkinson as Group Head of Sales. Tom will run both divisions of the company; female vertical TotallyHer and Gorilla Nation, with lead male vertical Crave Online. Parkinson will be responsible for driving the growth of both businesses within the UK.
Parkinson joins Evolve Media from MEC, one of the largest media agency networks in the world, where he led the Nintendo and Paramount Pictures accounts. Parkinson brings a wealth of experience in the digital media landscape, working across premium male and female verticals leading brands including, Tiffany, Microsoft, Xbox 360, Visa and Sony Ericsson.
“Joining Evolve Media is a great opportunity to work with a passionate team, as well as dynamic partners and clients. Evolve goes beyond the norm of ad banners and ensures trusted content, which is relevant to each site and presented in an authentic way. I am looking forward to pushing results for each brand and building the Evolve Media offering with video, mobile and content – as well as expanding even further over the next coming weeks and months,” commented Tom Parkinson, Group Head of Sales for Evolve Media.
Reporting into Maria Cadbury, Evolve Media’s UK Managing Director, Parkinson will work to cement Evolve Media’s presence in the UK digital advertising marketplace.
Maria Cadbury, UK Managing Director, said: “We are delighted to welcome Tom to the expanding Evolve Media team. As we drive the growth in integrated editorial and bespoke creative solutions, it is exciting to have Tom on-board with his branding agency experience. Evolve’s UK office has seen significant growth throughout 2013; as well as new hires and a bigger office in the heart of Soho. There is a great opportunity to further push our unique combination of creative talent and technological capabilities and that is why it was so important to get the ideal leader.”
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About Evolve Media:
Evolve Media, LLC. (http://www.evolvemediallc.com/) is an integrated digital media company focused on publishing, vertical ad sales and marketing services, and lastly video solutions. Evolve specializes in vertical publishing for men and women with its two flagship publishers, CraveOnline Media and totallyher Media. CraveOnline Media is the largest male lifestyle publisher and home to CraveOnline.com, GameRevolution and LiveOutdoors. While Evolve’s female vertical, totallyher houses theFashionSpot, Momtastic, and Teenspot. Springboard Video is Evolve’s video division, offering video publishing technology and scalable premium advertising solutions.
Evolve offers brand marketers digital brand campaigns that can achieve both significant reach among key audiences and contextual environments that together have been proven to increase key brand effectiveness. To drive superior results we offer best-in-class integration and creative solutions tailored to specific brand objectives. Evolve’s primary mission is to provide marketers with unique, integrated creative programs across branded consumer content sites, allowing a brand to get engaged with a passionate, influencer audience in a way that converts them into a brand evangelist. Moreover, Evolve can leverage these capabilities against a platform of over 55 premium web destinations, reaching 300 million people globally each month.