CraveOnline Media Acquires Publishing Assets of Gorilla Nation Reaching 11m Uniques a Month
London, U.K., 26 November 2013 – Evolve Media, an integrated digital media company, can today announce that its male lifestyle publishing division, CraveOnline Media, has established itself in the UK market. Evolve Media will focus its efforts on CraveOnline for men and TotallyHer for women – its two publishing divisions – to build a mass media empire.
CraveOnline will attain the owned and operated publishing assets of Gorilla Nation, an online ad sales representation, which recently closed its doors, that includes GameRevolution, Sherdog and other premium sites. CraveOnline Media now reaches over 11 million comScore uniques each month, making it the largest online, male lifestyle publisher.
“Evolve has always been focused on enthusiast publishing, whether it owned or merely represented the publishing inventory. For the past seven years, however, Evolve has built and acquired a very large portfolio of high-trafficked lifestyle properties that cover a diverse range of categories that are appealing to men and women. Evolve’s global strategy is to dramatically increase its local publishing efforts in the main English-language markets, bringing a uniquely local voice, credibility and authority to its publishing efforts.
“The expansion of CraveOnline Media allows us to take a deeper look into topics that appeal to the millennial male. The move will also offer marketers, seeking male audiences, the best custom content integration, mobile engagement, branded entertainment, and event packages,” said Maria Cadbury, Evolve Media’s Managing Director for the UK.
With owned and operated sites covering key categories across Entertainment, Sports, Gaming, Music, Outdoors, Style, and Tech, CraveOnline features some of the most sought-after male-focused sites on the web.
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About CraveOnline Media, LLC
CraveOnline (www.craveonline.com) is the #1 male lifestyle destination reaching men ages 18-34 featuring video, movies, TV, music, sports, games, cars, humor and more. As the largest male lifestyle publishing company, CraveOnline Media attracts over 26 million unique visitors per month (March 2013, Comscore). CraveOnline strives to get users the most up-to-date and coolest content on the web. For advertisers, CraveOnline produces custom, integrated media programs that leverage rich media, video, mobile and social in ways that allow the marketing message to be an uninterrupted part of the user experience. Recent brand advertisers include Schick, Wrigley, IKEA, Universal, LG, Nikon, Coke, Pepsi, Unilever. The company is based in Los Angeles with sales offices in New York, Chicago, San Francisco, and Toronto. CraveOnline is part of Evolve Media (www.evolvemediallc.com).