MMC backs smart content platform StoryStream

StoryStream, has today announced a £1.8m Series A funding round, led by MMC Ventures, the London-based venture capital fund.

Based in Brighton and founded in 2012, StoryStream’s technology is designed to solve the challenge facing global brands who are competing for customer attention in an increasingly noisy, ad-blocked online world.

StoryStream’s smart content platform helps marketers combine user generated and dynamic brand content to create a more engaging and targeted brand experience. The unique technology combines real-time curation, distribution and analytics tools, offering the ability to seamlessly publish more personalised content across any customer channel.

StoryStream already works with some of the world’s biggest brands, including Porsche, Thomas Cook and Volvo. This Series A round is the first external funding into StoryStream and will be used to accelerate product development and support marketing, as the team looks to grow and work with more global brands.

Alex Vaidya, co-founder and CEO at StoryStream, said: “The marketing industry is one that has struggled to keep up with the connected world we now live in. Consumers are looking for a more authentic and seamless experience with brands.  By displaying real-time customer and brand content together we help brands create more dynamic marketing and measure the results. We see an average increase of 4.5x in customer engagement, a key metric for every brand.”

“We’re very proud to be partnering with MMC Ventures. Their attitude about growing world class businesses is in line with our vision for StoryStream, and we’re looking forward to working closely with Jon and the team.”

Jon Coker, managing partner at MMC Ventures, said: “The complexity of managing content has increased dramatically over the last few years. Brands now have to create and manage a lot more content of their own, and make sure they are getting the most from the content their customers are creating. At the same time, they need to interact with their customers across many more channels. StoryStream reduces this complexity and in doing so allows brands to tell more engaging and authentic stories. We have been very impressed by what Alex and Neil have built together and we are excited to invest and to help them realise StoryStream’s potential”.

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About MMC Ventures

Founded in 2000, London-based MMC Ventures is one of the UK’s leading venture capital firms. MMC has invested in more than 50 companies and focuses on technology-enabled sectors where the UK is a world leader – particularly financial and business services, business software, digital media and consumer internet.  With over £165 million under management, and investing £20 million+ annually, MMC is ranked as one of most active early-stage UK investors.

MMC’s existing portfolio includes; Appear Here, Bloom & Wild, Gousto, Growth Intelligence, Interactive Investor, Love Home Swap, Masabi, NewVoiceMedia, Pact, Reevoo, Safeguard, Sky-Futures, Small World, Somo, and Tyres on the Drive.

http://www.mmcventures.com/ 

@MMC_Ventures

About StoryStream

StoryStream’s smart content platform helps marketers combine user generated and dynamic brand content to create a more engaging and memorable brand experience. The unique technology combines real-time curation, distribution and analytics tools offering the ability to seamlessly publish more targeted and personalised content across any customer channel.

The platform is used by some of the world’s biggest brands including Porsche, Thomas Cook and Volvo who have seen an average of 4.5x increase in customer engagement.  

Backed by one of Europe’s leading VCs and high profile angel investors, the team at StoryStream combine years of experience in brand marketing and big data technology to create the innovative content marketing platform. The ambition for the future is to power the flow of content at the heart of every major brand in the world.

 http://storystream.it/

@storystreamit

 Media enquiries

Richard Savage, FieldHouse Associates (for MMC Ventures)

+44 (0) 790 3347657 , richard@fieldhouseassociates.com