Somo Appoints Managing Director for Marketing Division


London, 10 June 2013: Somo (, the largest independent global mobile solutions company, today announces that Fraser Heaviside, former Group Business Director at Publicis-owned ZenithOptimedia, has joined as Managing Director of Somo’s Marketing Division. He will operate alongside Somo’s Mobile Development and Licensed Products and Platforms divisions.

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Heaviside will lead an international team of mobile performance and brand marketing specialists, whose impressive roster of media accounts has been further strengthened by several new client wins this year, including Just Eat, Social Point, The Telegraph and Nectar.

Fraser joins Somo following 11 years at ZenithOptimedia, where he ran two of the agency’s largest accounts, O2 and RBS NatWest, overseeing planning and strategy across all digital and offline channels, including TV, print, outdoor and online.

Speaking of his appointment, Heaviside said, “I’m excited to be joining such an innovative high growth business. Mobile is the most exciting space to be in right now, and Somo is truly leading the way.  Combining my years of cross-media experience with Somo’s mobile expertise and proprietary advertising technologies will enable us to pioneer a unique approach, integrating mobile across the customer journey.”

Somo CEO Nick Hynes said ‘There is a seismic shift going on right now. Brands have woken up to how vital mobile is to their success, and are looking for specialist expertise to help them get it right. Mobile is technically challenging, however must be marbled into every aspect of a brand’s marketing programme and not managed in isolation. Fraser and his team will be developing fully integrated campaigns that complement and augment all existing marketing activities, on and offline.”  

Somo was a recent beneficiary of the Mayor of London’s new high tech investment fund, launched to support of the growth of London-based businesses. Last month the company announced the opening of a Berlin office, adding to its presence in New York, San Francisco, Los Angeles, Singapore and London.