SOMO Launches Pioneering Specialist Engineering Centre


Bristol engineering hub to complement London HQ as demand for enterprise grade mobile platforms increases


15 May, 2014. London, UK – Somo, the largest independent mobile solutions company, has announced that it is launching one of the world’s first specialist connected device engineering hubs in Bristol. The engineering facility will enable Somo to ramp up its licensed software business. The centre is being developed to meet the growing demand for their enterprise grade mobile platforms. It will provide capacity to produce more platforms, such as Lithient App Tracker, in use across the globe, processing billions of transactions every month.


Somo Bristol will launch with 20 engineers in mobile and connected devices licensed software. Bristol was selected over and above competitive pitches from other regions based on its outstanding ability to nurture and support engineering talent. The city’s location within a cluster of over a dozen respected universities also aligned with Somo’s plans to develop a graduate and apprenticeship programme at the facility.  


Over the last year, Somo has grown by more than 100% - hiring 60 additional staff around the world and working with clients including Audi, De Beers, BP, The New York Times, AirAsia Expedia and many other significant global brands.


Speaking about the opening of the new operation in Bristol, Somo’s CEO and Co-Founder (University of Bath MBA graduate), Nick Hynes said: “The expansion of our business is testament to Somo’s veracious demand for top quality software engineers. Due to its increasing reputation as a tech hub and the fact it is situated within a stones throw of some of the UK’s most renowned universities, Bristol was an obvious choice. We’re proud to nurture new engineering talent and spearhead the tech recruitment drive, both in London and here in central Bristol.”


Invest Bristol & Bath (IBB), the agency responsible for attracting companies into the region, has assisted Somo in its Bristol set up, helping Somo employ the skills it needs in Bristol. 


Prof Joe McGeehanChair of Invest Bristol & Bath and director of Toshiba’s Telecommunications Research Laboratory, said: “This is fantastic news for Bristol and the wider region. It is another example of how the region’s tech cluster is gathering momentum and competing on a national platform.”





Somo ( is the world’s largest independent, full-service mobile solutions company, with a mission to help businesses make sense of the complex, fragmented and changing connected world to increase sales, develop customer engagement and enhance productivity.

 The company has four focused business units, linked by a world-class strategy and innovation team:

       Creative and custom development

       Enterprise technology solutions

       Performance and brand marketing

       Advertising tools and technology

 Somo has built some of the most innovative and creative products in the market and run some of the most successful campaigns for brands all over the world such as Audi, De Beers, BP, New York Times and AirAsia Expedia.  Founded in 2009, the privately-held company of more than 180 employees is based in London and has offices in New York, Singapore, Berlin, San Francisco and Los Angeles.