Business impact starts with strategy and senior-level consultancy, but it must also be delivered effectively across multiple channels. A good idea is nothing without execution.
During the initial planning phase, we learn about your company's market position and objectives, and who you are trying to influence. This helps create strong content, which is delivered across three channels.
We run a full proactive media relations offering. This includes media training, thought leadership campaigns, copywriting, and crisis management to ensure on-message media coverage.
The content developed in the planning phase is amplified across social, paid, and owned platforms, taking advantage of everything from video creation to social ad buying.
Much underused in today’s digital world, but arguably all the more useful for that, we access our strong network of contacts to make powerful face-to-face introductions, secure flagship speaking opportunities, or even create client-owned events.
Making an impact for our clients
A thought leadership campaign for edtech firm Kuato Studios led to an invitation to the White House from the US Department for Education
A media tour increased interest in Stanford GSB’s first UK-taught programme from zero to 140 high-calibre applicants
An “Informed Circle” media relations campaign established Octopus’s media reputation as a Tier 1 European investor, resulting in extensive broadcast coverage
A sprint project including news, thought leadership, business profiling, and news hijacking resulted in the technology startup securing 183 per cent of its crowdfunding target
Highly-targeted news hijacking resulted in Somo-led articles ranking #1 and #3 in Google searches for iOS 9 the day after Apple’s WWDC keynote
A campaign built around the IoT firm’s #BornDigital fashion collaborations generated more than 100 pieces of coverage, leading to invitations to speak at influential events including WIRED Retail
Support for SVC2UK initiatives such as the Future Fifty and the Scale Up Club included introducing key figures including Sherry Coutu and Hermann Hauser to high-impact media
A research-led campaign established the cybersecurity firm as a trusted provider of industry insights, generating more than 30 pieces of high-impact coverage and being used organically by media even months later
Extensive networking opportunities and high-impact media coverage of key funding announcements have boosted Beringea’s profile in the technology and innovation community, and driven increased interest from growth businesses in core sectors