Impact doesn't generally happen overnight. It takes time and effort.
Do the groundwork and get the basics right, and everything flows from there.
PR programmes that extend beyond the typical press office
Message development and media training
We use specially-developed exercises to help clients identify what they want to be known for and as and arrive at the most effective ways of expressing that. Then we deliver tailored training in how to communicate those messages to the media in a variety of situations.
Thought leadership provocation, media placement, and copywriting
Our clients are the experts, but our experience, outside perspective, and knowledge of the media landscape helps us extract their ideas, bring them to life, and generate coverage in the most impactful places. We can also help create and manage research projects.
Events, speaking, and sponsorship
Our network is a massive factor in the impact we create, and we always look for opportunities to introduce our clients to useful contacts and involve them in the most influential events, whether as sponsors, speakers, or attendees.
And while we all hope nothing ever goes wrong, we have well-established crisis
preparedness and issues management processes in place to make sure everyone knows exactly what to do if it does.
Making an impact for our clients
A thought leadership campaign for edtech firm Kuato Studios led to an invitation to the White House from the US Department for Education
A media tour increased interest in Stanford GSB’s first UK-taught programme from zero to 140 high-calibre applicants
An “Informed Circle” media relations campaign established Octopus’s media reputation as a Tier 1 European investor, resulting in extensive broadcast coverage
A sprint project including news, thought leadership, business profiling, and news hijacking resulted in the technology startup securing 183 per cent of its crowdfunding target
Highly-targeted news hijacking resulted in Somo-led articles ranking #1 and #3 in Google searches for iOS 9 the day after Apple’s WWDC keynote
A campaign built around the IoT firm’s #BornDigital fashion collaborations generated more than 100 pieces of coverage, leading to invitations to speak at influential events including WIRED Retail
Support for SVC2UK initiatives such as the Future Fifty and the Scale Up Club included introducing key figures including Sherry Coutu and Hermann Hauser to high-impact media
A research-led campaign established the cybersecurity firm as a trusted provider of industry insights, generating more than 30 pieces of high-impact coverage and being used organically by media even months later
Extensive networking opportunities and high-impact media coverage of key funding announcements have boosted Beringea’s profile in the technology and innovation community, and driven increased interest from growth businesses in core sectors