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4th July 2017 Agency

What’s on your reading list?

Being in PR, you’re in the business of news. You’re expected to be in the know when it comes to your chosen sector and be aware of significant news before it breaks into mainstream outlets.

Don’t get me wrong, it’s almost impossible to read everything you should and be on top of it all. There simply aren’t enough hours in the day, let alone the working day. Needless to say that i get asked (and i’m sure i’m not alone) about what do i read to keep track of tech news, given its blistering and relentless pace. With that in mind, i thought i’d throw together a quick blog post, listing the newsletters i subscribe to….scratch that, rely on. These newsletters, along with countless others over the years have helped me gain some great expertise into the fast-paced tech sector.

Apologies if you thought that this post was going to be about holiday reading, however, if you’re like me, then this IS actually part of your holiday reading.

Obviously tastes differ and this caters to my personal interests and what i find useful in my day-to-day. Anyway, here goes.

Enjoy

Neil

Weekly newsletters

Benedict Evans – Sunday/Monday newsletter – Ex-Enders analyst and now at a16z, Ben’s newsletter is a must. An informed and interesting look at the previous week, the stories and links to things that interested him and crucially, why they mattered. This week he’ll be working on his 213th newsletter, and over the last four years, the audience has grown to over 75k people. If you’re interested in technology and investment, you should be reading it.

Azeem Azhar’s The Exponential View – Published every Sunday so a good afternoon read before the working week starts. In a very short space of time, Azeem’s built a fantastically informative newsletter, designed to make you think, understand and discuss some the the week’s stories and wider issues. The Exponential View is all about humanity’s relationship with technology, for better or worse and Azeem collects and digests a number of articles exploring this theme. With a subscriber base just shy of 20k, it’s definitely growing rapidly and rightly so.

Daily newsletters

Erin Griffith’s – Term Sheet – Comprehensive round up of all the activity in the investment world. If you’re interested in the investment space, you should already be reading this. Not just covering the deals, but the people

*BONUS* – While we’re talking about Fortune Newsletters, I also subscribe to Adam Lashinsky’s Data Sheet, providing the latest news and thoughts on the tech space, and the Alan Murray’s CEO Daily, which gives you download on all the day’s business news. Both are worth signing up for, so you should probably make it a hat-trick of Fortune newsletters.

Business Insider’s 10 things in Tech – early morning round up of the news you need to read. A rapid breakdown of what’s been happening, the details that give you the story and links to read more – essential reading to get you up to speed on developments in the tech space.

Quartz Morning Briefing – early morning round up of news you should be looking out for, stuff that’s happened while you were sleeping, surprising discoveries and matters of debate. This, along with Business Insider’s ’10 things’ form the staple of my breakfast news consumption

CMO Today from WSJ – compiled by the expert @wsjCMO team the newsletter takes a look at the big daily developments in the advertising/media/marketing sector. There’s naturally a focus on the US (it’s the Wall Street Journal), but after diving into the details of what’s been happening, there’s a ‘Best of the Rest’ section which looks at industry news from other sources across the globe.

Anand Sanwal’s CB insights – Anand is the CEO and co-founder of CB Insights, a data software company that tries to spot tomorrows biggest threats and trends. The company produces a tonne of data and integrate it into the CBInsights newsletter that goes out. The newsletter often hits on some of the biggest tech and investment trends, it shows where else its data has been used and then in ’The Blurb’ provides a curated mix of articles ‘worth sharing’.

Daily Skimm – Less tech-related and more about current US affairs. An incredibly well-written newsletter aimed at helping people really understand the issues. The people behind theSkimm realised three things: Reading the news is time consuming; Wanting to read the news is a hobby; lastly, not everyone has the time or interest. They believe that theSkimm solves all that and makes it easier to be a little bit smarter – definitely worth a try.

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