Lendingblock, the first cross-blockchain securities lending platform for cryptocurrency, has today released research into attitudes towards cryptocurrencies, which reveals that most people believe cryptocurrency is here to stay. Despite the pervasive narrative of the indeterminate future of cryptocurrencies, the survey of 2,000 people through personal data and insights platform CitizenMe found that more than one in five (21 percent) of respondents already own or have previously owned cryptocurrency. Furthermore, the majority (55 percent) believe cryptocurrencies will be widely accepted in shops and even on the bus by 2025.
According to the survey, the majority of people would use cryptocurrency, and are positive about its future. While only 20 percent percent could say for sure that they think they are a good investment, 56 percent said they would be tempted to buy them in future – a contradiction that suggests that there is an appetite if the risk was reduced. When asked what would make them more likely to buy cryptocurrencies, better security ranked highest (32 percent), followed by better apps for buying and selling (28 percent), and government backing (23 percent).
Steve Swain, Co-Founder and CEO of Lendingblock said, “In spite of much discussed uncertainty about cryptocurrency, the public is sure that cryptocurrency is here to stay. Cryptocurrency is a maturing market, and this is exactly what we would expect to see happening at this time as we move from early-adopters to more mainstream awareness and use.
“Before we get there, however, cryptocurrency need to be made safe, and that’s why we welcome the UK Government’s recent recently announced inquiry into investments. What’s interesting, is that this survey shows that the public and the market are aligned in what they think the cryptocurrency market needs next: which is more security, infrastructure and better tools. This is undoubtedly the next step of evolution for the market.”
Other key findings of the research include:
> A considerable gender divide, as nearly 30 percent of men surveyed currently or have previously owned a cryptocurrency, as opposed to just 13 percent of women
> A remarkably close alignment between those who identify as “millenials” and those who identify as “household decision makers” in terms of cryptocurrency ownership (22 percent vs 19 percent), whether they’d be tempted to buy cryptocurrencies in the future (56 percent vs 55 percent) and whether cryptocurrencies will be widely accepted by 2025 (56 percent vs 55 percent). In fact, more millenials think that cryptocurrencies will be a passing fad than household decision makers (19 percent vs 17 percent)
> Only 10 percent of people said they would never buy cryptocurrencies, no matter what
“These demographic breakdowns give an interesting insight into where cryptocurrencies have taken hold first,” said Linda Wang, co-founder and COO of Lendingblock. “While you might have guessed it would be millenials, in fact cryptocurrency is an incredibly serious and potentially lucrative market that is getting considerable interest from financial services, which is what is reflected here.
“The gender balance within cryptocurrencies is something I personally care a great deal about, and we at Lendingblock have been working hard to further inclusivity. However, I think there is great potential in cryptocurrency because – unlike traditional financial services – there are no barriers to entry. The “old boy’s club” on the trading floor does not exist in cryptocurrency, you can invest from your home and this has massive potential to open up the market to new entrants.”
Lendingblock is an open exchange for cryptocurrencies, where borrowers and lenders are matched in a simple, safe and transparent way. It is the first company to bring cross-blockchain securities lending to the crypto world, which means that borrowers and lenders can specify the digital asset they need or are willing to loan. It will be launching in Q3 2018.
*For this research, Lendingblock surveyed 2,000 people, split evenly between those who identify as “UK household decision makers” and “millennials” on the 19th February 2018 using the CitizenMe platform. CitizenMe is an ethical data exchange platform, which allows companies to access deep insights that are volunteered by CitizenMe app users. Its mission is to democratise human data, by unlocking its value for individual digital citizens. It is the first data company not to store any data, with all user data stored on their smartphones, meaning organisations can humanise their insights and drive change in an ethical way.