Firefly raises $23 million Series A for Multi-Cloud Control Plane


Investment follows 4x revenue growth in 2023 and significant M&A activity in the multi-cloud sector

FieldHouse Associates

California, 29th May 2024 – Firefly, the Multi-Cloud Control Plane solution that enables organizations to solve cloud complexity, has raised $23 million in Series A funding. This round was led by Vertex and included participation from Hanaco, SoftBank, InMotion Ventures (the investment arm of JLR) and Redseed.

As enterprises across all sectors adopt multi-cloud strategies, managing the associated platforms, teams and technologies has become a major challenge. The transition to cloud-native workloads has contributed to an increasingly chaotic and fragmented tooling landscape. A 2024 State of Infrastructure-as-Code report by Firefly revealed that 23% of DevOps and Platform Engineering practitioners have 100+ Cloud accounts – a 2x increase since 2023 alone. 

Firefly tackles this growing challenge by simplifying multi-cloud operations using popular Infrastructure-as-Code (IaC) frameworks like Terraform, CloudFormation, and K8s-based controllers. Their Multi-Cloud Control Plane detects unmanaged, misconfigured or inefficient cloud resources, and automates corrective action to remediate cloud drifts, efficiencies and tech debt. 

The company plans to use this fresh capital to expand its team and enhance its support for additional use cases faced by Platform Engineering, DevOps, and Site Reliability Engineering (SRE) teams. 

Founded by CEO Ido Neeman, CPO Eran Bibi and the late CTO Sefi Genis in 2021, Firefly is the world’s only IaC-powered Multi-Cloud Control Plane. Firefly developed an IaC agnostic code generation engine coupled with an advanced ops-focused cloud scanner. It targets all parts of the Platform Engineering lifecycle: discovery, self-service provisioning, governance, drift management and backup. To date, Firefly has amassed a vast customer-base, including Fortune 500 companies, tech unicorns, and SMBs.

In 2023, Firefly announced its creation of the world’s first AI-driven Policy-as-Code (PaC) generator, PaCAI. This simplifies multi-cloud governance and ensures efficient compliance by allowing cloud engineers to automatically generate policy-matching code without requiring knowledge of specific policy automation syntax. 

“The best companies have already adopted multi-cloud strategies, so now is the time to address cloud chaos,” according to Ido Neeman, CEO and Co-founder of Firefly, “Cloud is now both a critical infrastructure as well as a significant cost center. But most organizations still lack a source of truth for managing this infrastructure. This is exactly where Firefly comes in. Firefly is building the gold standard of streamlining and controlling cloud operations and Platform Engineering. Firefly’s highly-skilled team and unique technology advantage is how Firefly forges ahead to solve cloud complexity.”