Wasabi partners with Bink and Acteol to revamp loyalty programme and deliver a market leading experience in a new retail landscape


Payment Linked Loyalty® identifies loyalty memberships through customers’ payment cards; a contact-free way to be rewarded as retailers open their doors again.

FieldHouse Associates

Bink, the Payment Linked Loyalty® business, is partnering with sushi and bento restaurant Wasabi to overhaul its loyalty programme and provide new channels to acquire additional loyalty members. This new functionality will be available to Wasabi customers in Q3 2020 and means that stamps will automatically be added to their account whenever they make a qualifying purchase with a linked payment product. Launching on Bink’s own mobile app first, the functionality will then roll out on other acquisition channels towards the end of the year and into 2021.

Bink uses a unique technology platform to power Payment Linked Loyalty®, which allows customers’ payment cards to be securely linked to loyalty programmes; and then when linked with Acteol’s Single Customer View each customer can easily be identified and rewarded every time they shop and never miss out on great rewards. The technology integrates into a partner’s website and channels for a seamless customer experience across multiple channels. 

As the technology doesn’t require any scanning of QR codes or loyalty cards, it gives customers a simple and protected way to enjoy their favourite loyalty programmes. This frictionless experience eliminates time and hassle of retrieving and presenting loyalty cards at checkouts, at a time when consumers are increasingly aware of every touch or physical interaction in-store.

Brendan McKeown, IT Director at Wasabi comments: “We know that Wasabi customers are loyal – we’ve seen that as we’ve opened up and welcomed back many regular visitors for takeaways.  We’re also constantly on the look-out for clever, new ways to make our customer experience better and to reward people for that loyalty, so it’s great to be able to partner with Bink.  Their technology allows customers to easily build up loyalty rewards and never miss out.”

Marc Allsop, Chief Commercial Officer, comments: “As retailers, including restaurants and shops, open up again, getting customers shopping safely in stores will be of the utmost importance.  At the same time however, the challenge of driving engagement and loyalty remains critical. Offering an easy-to-use loyalty programme that automatically collects stamps in the background with each and every payment, is a great way to do that. Our partnership with Wasabi will enable them to identify more customers and reward them for their loyalty.”

By partnering with Acteol, an award-winning CRM agency which specialise in creating actionable single customer views, the Bink platform offers increased flexibility allowing partners to construct the scheme as they see fit. Bink’s robust technology solution is supported by Microsoft Azure and is scalable, providing the highest levels of security and data protection. This functionality can be rolled out easily to other hospitality and retail customers and customised as they need.