One of the UK’s largest and oldest automotive brands engaged us to help it understand how its new corporate innovation arm could fit into its wider brand positioning, and to help it take that offering to market.
Fully-validated market positioning based on quantitative and qualitative research
On-message media coverage across a wide range of top-tier outlets
Branded content platform launched to meet needs of key audiences
We conducted a full stakeholder audit – including interviews with analysts, media, and other influencers, as well as contextual industry research – resulting in qualitative and quantitative data from which we presented insights into how both internal and external audiences wanted the new offering to be perceived.
This was in turn the basis of detailed messaging and a year-long integrated plan for digital communications and traditional media relations, delivered in a tightly controlled manner to produce the desired results.