We were tasked with helping an established enterprise technology company that was entering the cyber security market to develop and promote a flagship piece of research that would demonstrate its industry expertise and speak directly to its target audience of senior security professionals.

40+ pieces of Tier 1 media coverage
Report shared on social media by C-suite at target companies
Research cited by industry professionals in articles and at major conferences
Research provided content for op-eds and other media opportunities throughout the year
How We
did it

Using our deep knowledge of the cyber security industry, we identified a topic for the research – workplace stress – that was much-discussed but yet to be properly quantified.

Working together with an independent research firm, a psychologist, and cyber security experts, we created a compelling report telling a story we knew would resonate through the industry and become the benchmark for future research into the topic by other parties.