We were briefed by a leading social prediction technology company to raise the company’s profile among decision-makers within top food and drink brands, with a view to assisting with business development.

Full-page Financial Times feature about how the client’s customers use its technology
Coverage generated eight new business leads within 24 hours, including global brands
Two key customers positioned as market leaders for innovative use of technology
Turned the client’s customers into advocates who want to feature in future PR activity
How We
did it

Understanding the audience the client wanted to reach, we identified the Financial Times Big Read feature slot as a prime opportunity to tell a detailed story and reach the right people. We developed pitch to the consumer industries reporter that positioned the client as enabling forward-thinking consumer goods brands to capitalise on an emerging technology trend, offering interviews with spokespeople from the client and its customers.

Six months after the initial engagement with the journalist, the full-page feature appeared, built almost entirely around customer testimonials providing priceless third-party endorsement.