One of the UK’s leading science and innovation campuses tasked us with aligning its executive team around a clear set of key messages and enabling them to deliver those messages effectively to the media in a variety of scenarios.

Increased confidence and competence of spokespeople tangible in subsequent media coverage
Significantly improved consistency and message discipline among spokespeople

How We
did it

Alongside two working journalists, we delivered a two-part workshop at the London Stock Exchange’s broadcast studio – first covering media interview best practice, then a set of “down the line” and “in the studio” mock interviews with detailed feedback. Each participant was given personalised feedback outlining areas for continued development, and “top tips” resources.