A cyber security startup tasked us with helping it cut through into financial services and attract major firms in that noisy and hyper-competitive sector.

Inbound sales enquiry from a major international financial services firm
100 pieces of coverage driven by thought leadership, including BBC, Financial Times, and Reuters
Client spokesperson invited to become Forbes contributor
How We
did it

We knew the client wouldn’t have weekly major news announcements with which to catch the attention of the global organisations they wanted to turn into customers.

We helped them cut through to their top targets using thought leadership that positioned them as experts on the biggest issues affecting those companies – whether through strategically-place op-eds, carefully-selected feature opportunities, or rapidly-developed commentary on developing news stories that inserted them into the conversation and secured mainstream coverage the client had feared would be unattainable.