As the PR agency moves forward with its growth agenda, Zen Terrelonge, formerly of Elite Business and Real Business, has joined the team to drive the company’s content strategy.
Leading business journalist Zen Terrelonge has joined award-winning specialist communications and growth consultancy FieldHouse Associates as Content Manager. Zen was formerly Editor at Elite Business and before that Deputy Editor at Real Business and Editor at Mobile Entertainment.
Founded by Cordelia Meacher in 2012, FieldHouse Associates was launched to focus on the fast-growth technology, innovation and investment ecosystem, with an overarching philosophy that PR should at all times be objective and impact-driven for clients and that old-fashioned internal PR practises could be scrapped. FieldHouse aimed to sit squarely in the centre of its market – not just ‘look in on it’ as others do – and believed network was just as important as PR itself.
In essence, Cordelia wanted to avoid the bad PR habits she’d witnessed during her time in the industry and this included how relationships with the media should work. Simple really: relationships – genuine relationships – between PRs and press are essential to achieve the best results for clients.
Over seven years later, Cordelia’s ethos remains in place – and this is shown with the appointment of business journalist Zen Terrelonge.
Zen has collaborated with FieldHouse Associates from day one, and saw the business win its first award back in 2013 – Best PR Agency at the ME Awards. Over the years, he’s also worked with the agency to secure profiles with HRH The Duke of York for Pitch@Palace, InMotion’s Sebastian Peck, and indeed Cordelia herself to mark the agency’s fifth birthday.
As the newest member of the growing company, Zen enters the business in the newly-created role of Content Manager, charged with driving the company’s content strategy and harnessing his editorial background to work closely with clients in a consultative and creative capacity.
Cordelia Meacher, Founder and Managing Director, FieldHouse Associates, said: “I’ve known Zen a long time and always hugely respected him as a journalist. Now I’m super-excited at the prospect of working together. I firmly believe he’s going to have an incredible impact, both for our clients and for the company itself. Welcome to the team, Zen!”
Zen Terrelonge, Content Manager, FieldHouse Associates, added: “Did I foresee joining the PR industry or FieldHouse specifically? Based on the fact that I’d been in journalism for ten years, then no. However, once I started chatting to Neil and Cordelia about what we could do together, it became clear there was a really great opportunity here.
“In my previous roles, what I’ve always enjoyed most was listening to inspiring entrepreneurs and retelling their stories. Thankfully, Cordelia and Neil recognised this. So as Content Manager, with a batch of set client accounts, I’ll be able to continue working alongside innovative leaders – but the difference is I’ll be able to stick around to see, and help, them grow through different stages of business development, which is a really exciting prospect.”